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Green Business Strategies
John Herbert
Director
Increasingly companies and organisations are being called upon
to demonstrate their green credentials, whether it is a commitment
to the environment by being social and moral responsibilities (CSR),
or an energy efficiency programme to lower greenhouse gas emissions.
The general public and other businesses want to see your "greenness"
for the want of a better word, you get the picture.
Addressing the challenge needs to be part of your business
strategy - TODAY! Yes, it must add value to your business,
contributing not inhibiting, your shareholders and or
stakeholders demand results.
However, the tide has turned, and consumers of all services
and products are looking for greener and environmentally
friendly solutions.
The environmental and economic goals are NOT mutually exclusive,
with today's tools and technologies lower cost and lower environmental
impact are not only feasible, but are cost effective. Your competitors
are probably saving money today using less energy and creating a lower
carbon footprint, furthermore enjoying the benefits of lower energy
bills frees up capital for other uses.
What is Green?
First, lets clear up the myth, going "green" is commercial suicide,
its not, it is the smartest strategy for future and for growth. Many
companies start out being skeptical, it is understandable, but after
the costs are counted, and the knowledge that their costs are lower
spreads across the business.
Businesses are using a wide range of natural resources to
produce goods or deliver services that consumers (you and me)
need in our day to day lives. However, finally it is being
realized that resources are not limitless, they are actually
finite. And the energy input to those goods and services causes
an unwelcome damage to the air breathe, the water we drink
(environmental pollution) and creates a carbon emission.
The energy and carbon emitted creating these products is called
embodied
carbon think of it as the carbon already locked into
each product, and obviously the quantity of emodied carbon varies
from product to product, depending the materials, processing,
and transportation to the market.
Progressive companies have already discovered that
they can optimize their processes and assets to make the best use of
resources, reduce any negative impact on their surroundings
and strengthen their business results at the same time.
We are at the forefront of the green sustainable curve helping companies
get started in the green is business movement. Through our expertise, we
have uncovered a multitude of improvement and cost-saving opportunities
for business in the areas of:
- Resource Conservation
- GHG emission control
- Waste Reduction
- Energy Efficiency
- Pollution Prevention
- Environmentally-negative materials reduction
- and more!
Why Green? There are many positive reasons to choose a green business
path:
- Capital expenses lower
- Operating costs reduced
- Bottom-line saving is cheaper than sales
- Green credentials
- Market Differentiation
Delivering Green
So you might be wondering how do we manage to deliver viable green business
solutions? We use our exclusive knowledge and skill set, some examples,
lower the requirement for air conditioning chillers, in turn that lowers
both the initial capital cost (lower CapEX) for the air-conditioning
plant, and a means the cost to operate the plant is also less (lower Opex),
imagine that, lower first cost and lower running costs, a very
sustainable solution for your business.
Another example, better planning can lower the cost of pumping, the initial
cost to purchase the equipment is reduced, and to operate the pump over
the lifetime of a facility is also lower. With reduced costs, bottomline and
profits increase, and your environmental footprint is reduced.
Don't be left behind