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Green Business Strategies

by John A. Herbert | DIRECTOR

green business Strategies, greening business

Increasingly companies and organisations are being called upon to demonstrate their green credentials, whether it is a commitment to the environment, CSR programme, or an energy efficiency programme to lower GHG (greenhouse gas) emission. The general public and other businesses want to see your greenness.

green is business


Addressing the challenge needs to be part of your business strategy TODAY! this is essential. Yes, it must add value to your business - contributing, not inhibiting, since results are demanded by your shareholders and stakeholders. However, the tide has turned, and consumers of all services and products are looking for greener and environmentally friendly solutions.

The environmental and economic goals are NOT mutually exclusive! with today's tools and technologies lower cost and lower environmental impact are not only feasible, but are cost effective solutions for business. Your competitors are saving money today using less energy and creating a lower carbon footprint, furthermore enjoying the benefits of lower energy bills to free capital for other uses.

Here is engineering example, smarter design lowers the CAPex and OPex of the cooling water installation, here is the document, the password is kelcroft

What is Green?

First, lets clear up the myth that going green is commercial suicide, its not. It is the smartest sustainable strategy for future and for growth. Many companies start out being skeptical, it is understandable, but after the costs are counted, and the knowledge that their costs are lower spreads across the business.

Businesses are using a wide range of natural resources to produce goods or deliver services that consumers need in our day to day lives. However, finally it is being realized that these resources are not limitless, they are actually finite. And the energy input to those goods and services causes an unwelcome damage to the air breathe, and the water we drink - in short causes environmental pollution.

Progressive companies have already discovered that they can optimize their processes and assets to make the best use of resources, reduce any negative impact on their surroundings and strengthen their business results at the same time.

We are at the front of the green sustainable curve helping companies get started in the green is business movement. Through our expertise, we have uncovered a multitude of improvement and cost-saving opportunities for business in the areas of:




Why Green

There are many positive reasons to choose a greener business path:

  1. Capital expenses lower
  2. Operating costs reduced
  3. Bottom-line saving is cheaper than sales
  4. Green Credentials = more sales
  5. Market Differentiation = more profit
  6. Futureproof

Whilst nobody can see the future, the trend of customers to demand greener products and services is very clear. If you need to position your business for future growth, a green strategy is an essential element. In the UK shopping market aisles of Tesco,  carbon labelling of the products helps consumers make informed choices, the same principal will apply to your business.

Delivering Greener

So you might be wondering how does Kelcroft manage to deliver viable green business solutions? We use our exclusive knowledge and skill set, some examples, Kelcroft's thinking lowers the requirement for air conditioning chillers, in turn that lowers both the initial capital cost (lower CapEX) for the air-conditioning plant, and a means the cost to operate the plant is also less (lower Opex), imagine that - lower first cost, and lower running costs - a very sustainable solution for business.

green business solutions

Another example, better planning can lower the cost of pumping, the initial equipment purchase cost is reduced, and the operating cost over the lifetime of a facility is also lower. With reduced costs, bottom-line profits increase, and your environmental footprint is also reduced.


Don't be left behind

For exclusive advice to help you create a sustainable green business call our Hong Kong office telephone: +(852) 2335 9830 today. Alternately send us an email message

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