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Green Business Strategies

by John Herbert | DIRECTOR


Increasingly companies and organisations are being called upon to demonstrate their green credentials, whether it is a commitment to the environment by being social and moral responsibilities (CSR), or an energy efficiency programme to lower GHG (greenhouse gas) emission. 

The general public and other businesses want to see your greenness, in fact surveys show that 2/3rd of people want to do business with green organisations therefore if you want to grow green is your business.

green is business
Addressing the challenge needs to be part of your business strategy - TODAY!. Yes, it must add value to your business - contributing, not inhibiting, since results are demanded by your shareholders and stakeholders. However, the tide has turned, and consumers of all services and products are looking for greener and environmentally friendly solutions. if evidence is needed look at HSBC, one of the biggest banks in world declared its intention to become carbon neutral.

The environmental and economic goals are NOT  mutually exclusive! with today's tools and technologies lower cost and lower environmental impact are not only feasible, but are cost effective solutions for business. 

Your competitors are already saving money, using less energy and creating a lower carbon footprint, furthermore enjoying they enjoy benefits of lower energy bills to free capital for other uses. 

Here is engineering example, it is the costs behind a Kelcroft smarter design that lowers the CAPex and OPex for a cooling water installation, here is the document, the password is kelcroft

Get it. Your costs are lower, today and going forward. In the future, stakeholders will not ask who is your CEO, but ask who is your energy accountant? In other countries business are capped and struggling to meet their emission limits, no doubt emission caps will spread elsewhere - will your business be ready?

What is Green?

First, lets clear up the myth that going green is commercial suicide, its not, it is the smartest strategy for future and for growth. Many companies start skeptical, it is understandable, but after the costs are counted, and the knowledge that their costs are lower spreads across the business.

Businesses are using a wide range of natural resources to produce goods or deliver services that consumers need in our day to day lives. However, finally it is being realized that these resources are not limitless, they are actually finite. And the energy input to those goods and services causes an unwelcome damage to the air breathe, and the water we drink - in short causes environmental pollution.

Progressive companies have already discovered that they can optimize their processes and assets to make the best use of resources, reduce any negative impact on their surroundings and strengthen their business results - at the same time.

We are at the front of the green sustainable curve helping companies get started in the green is business movement. Through our expertise, we have uncovered a multitude of improvement and cost-saving opportunities for business in the areas of:

  • Resource Conservation
  • GHG emission control
  • Waste Reduction
  • Energy Efficiency 
  • Pollution Prevention  
  • p2e2
  • Environmentally-negative materials reduction
  • and more!

Why Green

There are many positive reasons to choose a greener business path:

  1. Capital expenses lower
  2. Operating costs reduced
  3. Bottom-line saving is cheap than sales
  4. Green Credentials = more sales
  5. Market Differentiation = more profit
  6. Futureproof

Whilst nobody can see the future, the trend of customers to demand greener products and services is very clear. 

carbon label

If you need to position your business for future growth, a green strategy is an essential element. In the UK shopping market aisles of Tesco, have stolen the lead with carbon labeling of the products helping consumers make informed choices, and tomorrow the same will happen in your business sector.

Delivering Greener

So you might be wondering how does Kelcroft manage to deliver viable green business solutions? We use our exclusive knowledge and skill set, some examples, Kelcroft's thinking lowers the requirement for air conditioning chillers, in turn that lowers both the initial capital cost (lower CapEX) for the air-conditioning plant, and a means the cost to operate the plant is also less (lower Opex), imagine that - lower first cost, and lower running costs - a very sustainable solution for business.

green business solutions

Another example, better planning can lower the cost of pumping, the initial cost to purchase the equipment is reduced, and to operate the pump over the lifetime of a facility is also lower. With reduced costs, bottom-line profits increase, and your environmental footprint is also reduced.

Don't be left behind

For exclusive advice to help you create a sustainable green business call our Hong Kong office telephone: +(852) 2335 9830 today. Alternately send us an email message

keywords: green, building consultant, sustainable, greener business, high performance buildings, Kelcroft, hong Kong, China